The Business Canon

What if you could master the most powerful business ideas of the last two millennia? Welcome to The Business Canon, the definitive 1,000-episode audio masterclass designed to build your foundation of timeless wisdom.

Each week, our AI hosts conduct a Deep Dive: a lively, in-depth conversation unpacking the core ideas from our curated library of over 100 seminal business books. We don't just skim the surface; we dedicate multi-part series to the most foundational texts, connecting timeless principles of strategy, leadership, and innovation to the complex challenges of today's world.

Whether you're an entrepreneur building the next big thing, a seasoned executive navigating complexity, or a curious student of commerce, this is your audio library of essential knowledge.

Subscribe to The Business Canon and join us on an epic intellectual journey, one deep dive at a time.

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Episodes

Saturday Sep 13, 2025

After 100 episodes, what have we learned about the nature of success? In this special capstone episode, we stage a final Debate, bringing together the core philosophies of the key thinkers we have studied. One host argues for the "Disciplined School of Success," championing the ideas of Covey, Collins, and Drucker—that success is a product of principle, discipline, and effective action. The other host argues for the "Skeptical School of Success," championing the ideas of Taleb, Kahneman, and other critics—that success is often a product of luck, randomness, and hidden biases. This is the ultimate debate on what it truly takes to succeed.

Saturday Sep 13, 2025

In the second part of our series on Michael Porter's Competitive Strategy, we move from analyzing the industry to defining your place within it. This deep dive unpacks the three "generic strategies" for achieving a sustainable competitive advantage: Cost Leadership, Differentiation, and Focus. Our hosts explore the disciplined, company-wide commitment required to succeed at each path. We analyze the risks inherent in each strategy, particularly the danger of being "stuck in the middle" by failing to make a clear choice. This episode is a masterclass in the fundamental strategic decisions that every company must make to thrive.

Saturday Sep 13, 2025

How do you systematically create a new value curve for your industry? In part two of our deep dive into Blue Ocean Strategy, we explore the practical engine of value innovation: the Four Actions Framework. Our hosts unpack the four key questions leaders must ask to reconstruct buyer value: Which factors that the industry takes for granted should be Eliminated? Which factors should be Reduced well below the industry standard? Which factors should be Raised well above the industry standard? And which factors should be Created that the industry has never offered? This is a tactical guide to making the competition irrelevant.

Saturday Sep 13, 2025

What's more important for leadership success: raw intelligence (IQ) or emotional intelligence (EQ)? We begin our multi-part series on Daniel Goleman's groundbreaking work, Emotional Intelligence. In this first episode, our hosts explore the five crucial components of EQ: self-awareness, self-regulation, motivation, empathy, and social skill. We unpack the neuroscience behind emotion and reason, and analyze Goleman's powerful argument that our ability to manage our own feelings and understand others is the single greatest predictor of life and career success.

Saturday Sep 13, 2025

This special thematic deep dive connects the work of three monumental thinkers on leadership. We explore how Peter Drucker's focus on contribution and effectiveness in The Effective Executive provides the essential "what" of leadership. Then, we analyze how Daniel Goleman's Emotional Intelligence provides the "how," showing that the ability to manage oneself and others is the key to execution. Finally, we connect these ideas to Brené Brown's Dare to Lead, which provides the "courage," arguing that vulnerability is the foundation upon which all effective leadership is built.

Saturday Sep 13, 2025

We take a deep dive into the unique and often-imitated problem-solving methodology of one of the world's most consequential entrepreneurs, using Ashlee Vance's biography, Elon Musk, as our guide. This episode focuses specifically on Musk's reliance on "first principles thinking." Our hosts unpack what this actually means: the practice of boiling things down to their fundamental truths and reasoning up from there, rather than reasoning by analogy. We analyze how this approach allowed him to radically rethink established industries like aerospace and automotive manufacturing. This is a masterclass in a powerful mental model for true innovation.

Saturday Sep 13, 2025

In part two of our series on The Innovator's Dilemma, we explore one of its most radical and uncomfortable ideas: that listening to your best customers can be a fatal mistake. Our hosts unpack Clayton Christensen's concept of the "value network"—the context within which a firm identifies and responds to customers' needs. We analyze why this network makes it almost impossible for a successful, established company to pivot and invest in a "disruptive" technology that its best customers don't yet want. This episode is a challenging look at the hidden forces that lock great companies into a path of failure.

Saturday Sep 13, 2025

What is the true measure of progress for a startup? It's not lines of code or products shipped; it's validated learning. In part two of our deep dive into The Lean Startup, we explore the core metrics and decisions of the methodology. Our hosts unpack the concept of "validated learning," a rigorous method for demonstrating progress in a chaotic environment. We also analyze one of the book's most famous concepts: the "pivot," the structured and courageous decision to change a fundamental aspect of the business strategy. This is a look at the scientific and often gut-wrenching process of navigating a startup through uncertainty.

Saturday Sep 13, 2025

This thematic deep dive assembles a powerful "startup playbook" by connecting the ideas of three essential Silicon Valley thinkers. We explore how Eric Ries's The Lean Startup provides the day-to-day methodology for building and testing a new product. We then connect this to Peter Thiel's Zero to One, which provides the high-level strategic goal: to create something entirely new and build a creative monopoly. Finally, we integrate the wisdom of Ben Horowitz's The Hard Thing About Hard Things, which provides the brutally honest psychological and leadership advice needed to survive the inevitable "struggle" of building a company.

Saturday Sep 13, 2025

In part two of our series on Patrick Lencioni's classic, we explore the second dysfunction: the fear of conflict. Our hosts do a deep dive into why productive, ideological conflict is essential for any high-performing team. The conversation explores why teams that lack vulnerability-based trust are incapable of engaging in passionate, unfiltered debate about the issues that matter most. We analyze the difference between healthy, ideological conflict and destructive, personal attacks, and discuss the leader's role in mining for and encouraging productive disagreement. This is a guide to harnessing the power of conflict to make better decisions.

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