The Business Canon

Episode 120 - Crossing the Chasm (Part 2): The Bowling Alley

How do you actually cross the chasm from the early market to the mainstream? In part two of our series on Geoffrey Moore's classic, we do a deep dive into his powerful go-to-market strategy: the "bowling alley." Our hosts unpack the concept of targeting a single, specific "beachhead" niche and dominating it completely. We analyze how this initial victory creates a chain reaction, allowing a company to knock down adjacent market segments one by one, just like a bowling ball hitting the pins. This is a tactical masterclass in how to turn a niche product into a market leader.

Episode 121 - Zero to One (Part 2): The Ideology of a Contrarian

In the second part of our series on Peter Thiel's Zero to One, we go beyond the business advice to explore the deep-seated contrarian and often political philosophy that underpins his worldview. Our hosts unpack Thiel's critique of modern society, from his skepticism of "indefinite optimism" to his belief in the power of secrets and small, determined groups. We analyze the complex and often controversial ideas that have made him one of the most influential and polarizing figures in Silicon Valley. This is a look at the ideology of a man who wants to build a different future.

Episode 122 - The Drucker Method: A Deep Dive into The Effective Executive

This episode is a comprehensive deep dive into the core principles of Peter Drucker's most practical work, The Effective Executive. Our hosts synthesize the five key habits that Drucker argues are the foundation of effectiveness for any knowledge worker. The conversation moves through the practices of managing time, focusing on contribution, making strengths productive, concentrating on the few major areas where superior performance will produce outstanding results, and finally, making effective decisions. This is a holistic look at a timeless and indispensable guide to managing oneself.

Episode 123 - The Cialdini Method: A Deep Dive into the Six Weapons of Influence

This episode is a comprehensive deep dive into the six universal "weapons of influence" from Robert Cialdini's foundational work, Influence. Our hosts explore the psychology behind each of the six principles: Reciprocity, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The conversation unpacks the classic experiments and real-world examples that demonstrate how these principles can be triggered to create automatic compliance. This is an essential masterclass in the fundamental mechanics of persuasion and a guide to both using and resisting these powerful tools.

Episode 124 - The Lencioni Method: A Deep Dive into The Five Dysfunctions of a Team

This episode synthesizes the powerful, pyramid-shaped model from Patrick Lencioni's classic, The Five Dysfunctions of a Team. Our hosts do a deep dive into how the five dysfunctions are interconnected, showing how an absence of trust inevitably leads to a fear of conflict, which leads to a lack of commitment, which leads to an avoidance of accountability, and ultimately, an inattention to results. We analyze the model as a whole, providing a comprehensive diagnostic tool for any leader who wants to understand and improve their team's health and performance.

Episode 125 - The Collins Method: A Deep Dive into the Research Behind Good to Great

How did Jim Collins and his team actually come up with the famous concepts in Good to Great? In this deep dive, we go behind the scenes to explore the rigorous research methodology of the book. Our hosts unpack the process of identifying the "good-to-great" companies, finding their direct comparisons, and analyzing the massive amounts of data to find the key distinguishing factors. We analyze the intellectual honesty and the disciplined, scientific approach that Collins and his team brought to a field that is often filled with anecdotes and opinion. This is a look at the hard work of creating a business classic.

Episode 126 - The Gladwell Method: A Deep Dive into the Power of Storytelling

Malcolm Gladwell has a unique and powerful talent for turning complex ideas into unforgettable stories. In this thematic deep dive, we analyze the "Gladwell Method" of communication, using his books like The Tipping Point and Outliers as our case studies. Our hosts explore his use of compelling anecdotes, surprising connections, and the "human-scale principle" to make academic research accessible and engaging for millions of readers. We analyze how he builds his arguments and the narrative techniques that have made him one of the most influential non-fiction writers of our time.

Episode 127 - The Taleb Method: A Deep Dive into the Incerto

This episode is a deep dive into the overarching philosophy of Nassim Nicholas Taleb's multi-volume work, the Incerto, which includes Fooled by Randomness, The Black Swan, Antifragile, and Skin in the Game. Our hosts explore the interconnected web of ideas that runs through all of these books. We analyze Taleb's profound and often-aggressive critique of modern society's misunderstanding of risk, randomness, and probability. This is a holistic look at a complex, challenging, and profoundly important worldview from one of our most original and iconoclastic thinkers.

Episode 128 - The Carnegie Method: A Deep Dive into Human Relations

We do a comprehensive deep dive into the simple but profound principles of Dale Carnegie's 1936 classic, How to Win Friends and Influence People. Our hosts explore the core philosophy that underpins all of the book's techniques: a genuine, empathetic interest in other people. The conversation unpacks the key principles, from the importance of remembering someone's name and making them feel important to the art of avoiding arguments and admitting when you are wrong. This is a masterclass in the timeless art of human relations that is more relevant than ever in our divided and distracted world.

Episode 129 - The Sinek Method: A Deep Dive into The Golden Circle

In this deep dive, we explore the simple but powerful idea at the heart of Simon Sinek's work, as presented in Start with Why. Our hosts unpack the framework of "The Golden Circle"—the three concentric circles of Why, How, and What. The conversation explores Sinek's argument that all the most inspiring leaders and organizations think, act, and communicate from the inside out, starting with their purpose. We analyze the biological and anthropological roots of this idea and how it can be used to build a more loyal and inspired following for any leader or brand.