The Business Canon
What if you could master the most powerful business ideas of the last two millennia? Welcome to The Business Canon, the definitive 1,000-episode audio masterclass designed to build your foundation of timeless wisdom.
Each week, our AI hosts conduct a Deep Dive: a lively, in-depth conversation unpacking the core ideas from our curated library of over 100 seminal business books. We don't just skim the surface; we dedicate multi-part series to the most foundational texts, connecting timeless principles of strategy, leadership, and innovation to the complex challenges of today's world.
Whether you're an entrepreneur building the next big thing, a seasoned executive navigating complexity, or a curious student of commerce, this is your audio library of essential knowledge.
Subscribe to The Business Canon and join us on an epic intellectual journey, one deep dive at a time.
Episodes

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
What is the ideal relationship between our work and our life? This episode stages a Debate between two profoundly different philosophies. One host, drawing on the principles of Stephen Covey's The 7 Habits, argues for a model of "work-life integration." They contend that a truly effective life is one where our work is a meaningful expression of our deepest values and roles. The other host, channeling the ideas of Tim Ferriss's The 4-Hour Workweek, argues for a model of "work-life separation" or even escape. They believe that work is often a necessary evil to be minimized and automated in order to free up time for the real joys of life, like travel and adventure.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
We begin our multi-part series on Nassim Nicholas Taleb's modern classic, The Black Swan. In this first episode, our hosts introduce the book's central, world-changing idea by exploring the two different domains of reality: "Mediocristan" and "Extremistan." The conversation unpacks why the statistical tools and mental models we use for the predictable world of Mediocristan (like human height) are completely useless in the wild, unpredictable, and winner-take-all world of Extremistan (like wealth or book sales). This episode is a foundational guide to understanding the nature of randomness and the profound limits of our ability to forecast the future.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
What is the opposite of fragile? It's not robust; it's antifragile. In this mind-bending Brief, we distill the central concept from Nassim Nicholas Taleb's work. Our hosts quickly explain the "triad": things that are harmed by volatility (fragile), things that are resistant to it (robust), and things that actually benefit from it (antifragile). You will learn why systems, from our immune systems to startup ecosystems, get stronger when they are exposed to stress and disorder. In just a few minutes, you’ll have a powerful new lens for thinking about risk, innovation, and resilience in a deeply uncertain world.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
Nassim Nicholas Taleb is one of the most original and influential thinkers of our time, but his writing style is famously aggressive, rambling, and iconoclastic. In this Critique episode, we analyze the man and his prose. Our hosts explore the argument that Taleb's confrontational style is a necessary part of his message, a tool for shaking readers out of their intellectual complacency. However, we also offer a critique. We question whether his frequent ad hominem attacks, his displays of erudition, and his digressions ultimately detract from the power and clarity of his brilliant core ideas, alienating readers who might otherwise benefit from his wisdom.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
Is it possible to become better at predicting the future? This episode presents a fascinating Debate between two powerful intellectual traditions. One host, drawing on the research of Philip E. Tetlock in Superforecasting, argues that forecasting is a learnable skill. They champion the methods of the "superforecasters"—probabilistic thinking, constant belief updating, and intellectual humility—as a path to more accurate predictions. The other host, channeling the deep skepticism of Nassim Nicholas Taleb in The Black Swan, argues that the most important events are fundamentally unpredictable. They believe that any effort to forecast the future in the domain of "Extremistan" is a dangerous and foolish exercise in hubris.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
We begin our multi-part series on Clayton M. Christensen's seminal work, The Innovator's Dilemma. In this first episode, our hosts unpack the central, terrifying paradox of the book: that doing all the "right" things—listening to customers, investing in profitable products, and focusing on quality—can lead a great company to disaster. The conversation explores the crucial distinction between "sustaining" and "disruptive" technologies. We analyze, through the classic case study of the disk drive industry, the mechanics of how small, upstart companies with "inferior" products can ultimately overthrow the established market leaders. This is a foundational lesson in business strategy and a timeless warning for every successful company.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
How can a small, under-resourced startup topple a giant, well-managed incumbent? In this concise and powerful Brief, we distill the core principles of Disruptive Innovation Theory from Clayton Christensen's The Innovator's Dilemma. Our hosts quickly explain why disruptive products initially look like toys to the established players. You will learn how these products find a foothold in a new or low-end market and then relentlessly move upmarket, eventually displacing the incumbents. This overview is an essential mental model for any entrepreneur looking to change the world and any executive who wants to avoid being disrupted. In just a few minutes, you’ll understand one of the most important strategic ideas of our time.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
"Disruption" has become one of the most overused and misunderstood buzzwords in business, but does the original theory from The Innovator's Dilemma still hold up? In this Critique episode, we analyze the legacy of Clayton Christensen's most famous idea. Our hosts explore how the term has been misapplied to almost any form of innovation. We also discuss the powerful critiques that have been leveled against the theory itself, questioning the historical accuracy of some of its key case studies, like the steel industry. This is a respectful but rigorous reassessment of a powerful idea, separating the timeless wisdom from the hype.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
What is the true foundation of a fulfilling career? This episode stages a fundamental Debate on career strategy. One host champions the pragmatic philosophy of Cal Newport's So Good They Can't Ignore You, arguing that "follow your passion" is bad advice. They contend that the key to a great career is to develop rare and valuable skills, which then give you the leverage to find work you love. The other host, drawing on the ideas of Simon Sinek's Start with Why, argues that a deep sense of purpose and passion is the essential starting point. They believe that without a clear "Why," even the most skilled work will ultimately feel empty and meaningless.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
We begin our multi-part series on the foundational text of modern business strategy, Michael E. Porter's Competitive Strategy. In this first episode, our hosts do a deep dive into the iconic "Five Forces" framework. The conversation unpacks each of the five forces that govern the structure and profitability of any industry: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products, and the rivalry among existing competitors. We analyze how a deep understanding of these forces can help a company find a profitable position and develop a more robust strategy. This is an essential lesson in the analytical rigor that underpins all effective strategic thinking.








